Quintain submits outline planning application for Wembley North-West Lands (the dark-green bit)

(Temporary post - there should be some pictures soon...)

Click above for Planning Application

Press Release:

"New neighbourhood plans submitted - responding to public consultation, and providing an enhanced setting for the Civic Centre"

• Planning application submitted to create a neighbourhood around the new Civic Centre.
• Important changes made in response to the ideas and comments made during the consultation exercise.
• Plans will deliver a new shopping street running parallel with Olympic Way; improvements to Olympic Way; a community park; up to 1,300 homes; hotel space and affordable workspace.

Quintain Estates & Development plc has submitted its planning application for the continued regeneration of Wembley, covering the 14 acres of land surrounding the new Brent Civic Centre, to the west of Olympic Way.

The plans, which went on display at a public exhibition in July, will create a new neighbourhood around the Civic Centre centred around a new community park. A pedestrianised shopping street will run from Engineers Way to Fulton Road offering new shopping choices, alongside up to 1,300 new homes, affordable workspace and major improvements to Olympic Way.

The scheme received widespread community support when the public consultation took place during the summer. Since then some revisions have been made in response to the ideas and comments made by people who visited the exhibition or met with the design team.

The changes made as a result of the feedback received include:

• Improved access – two main east-west routes have been created stretching through the new neighbourhood linking Olympic Way and Empire Way.
• Reconfigured community park – the community park is now a rectangle shape, making it more accessible. The shapes of the ‘pocket parks’ have also been improved.
• Improved views – changes to the layout of the new neighbourhood has improved the views of the community park and the new Civic Centre from Empire Way and Olympic Way and the view of the Stadium arch along Olympic Way.
• Adjusted building heights – reducing the impact of some of the buildings on Empire Way and Olympic Way. For example the height of the multi-storey car park has dropped from eight levels to six.
• Street tree planting throughout the district – including Olympic Way, the four ‘pocket parks’ and the community park.
• Designating Olympic Way as a blue badge/drop off area – improving access for disabled people and the elderly.

The new plans around the Civic Centre complement the existing consents at Wembley where development is already well underway. Wembley Arena has been fully renovated and Arena Square opened; the first 520 new homes have already been completed, including 285 which are affordable and other building work on site is also well advanced.

By September 2013, Quintain will also have created the Hilton International Hotel, delivered new student accommodation, completed a 9-screen cinema, and opened the London Designer Outlet Centre.

Speaking about the submission, Nick Shattock, Quintain’s Deputy Chief Executive, said:

“We are pleased with the overwhelmingly positive response we received during our public consultation. Since then we have been carefully considering the feedback we received and, incorporating many people’s suggestions to shape the final scheme, which we have now submitted to Brent Council.

“We want to boost Wembley’s appeal and create a thriving new quarter, with a new High Street to complement Wembley High Road and a new community park at the heart of the district. Olympic Way itself will also be transformed from an empty space into a grand, ceremonial route lined with trees and open spaces creating a variety of different areas for people to enjoy.

“The regeneration of Wembley is already well underway on the land surrounding the Stadium, with the first 520 homes completed, Wembley Arena and Arena Square open, construction work started on the Hilton Hotel and student accommodation, and work due to start next autumn on London’s first Designer Outlet Centre alongside a new cinema.

“This new neighbourhood around the Civic Centre will add to the offer at Wembley, opening up the area for everyone to enjoy and we are looking forward to a positive outcome for our plans.”

Brent Council’s decision regarding the plans is expected to be made by summer 2011.

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